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Hi Peter, one key pointer that I always offer my clients working in HubSpot is to remember that the platform is very flexible. This means that there are many different ways to set up your programs and accomplish your tasks. Once you remember that, it's important to establish your business rules a...

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Hi, There are a number of important questions that will influence your strategy to monetize your healthy list of 60k leads. -Do you have a product to sell? A list is meaningless unless you have a credible offer that resonates with your leads. -If you don't have a product, can you create one to ma...

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I own / operate physical therapy clinics in the Denver Metro area and have been effectively generating leads and generating new patients online for the last 3 years. And the cost of acquisition is surprisingly low (from as little as $0 if you do some of the things in-house to less than $100 for t...

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One of the most important things to have in mind is that every step in the process of entering data into the CRM should help the sales rep to advance in his sales process. To many CRMs are emphasizing on data for management and reporting on stuff that doesn't help the sale forward.

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You can reach this audience by uploading the email list to various ad platforms, too. For example, you can create a lookalike audience on Facebook or Twitter by uploading your 200k list. Some percentage of those 200k will "match" a FB or Twitter user, and the platform(s) will look for users with...

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This kind of problems a lot of companies face but obviously there is a solution. Although, it would involve huge amount of patience and dedicated efforts but result is guaranteed. Intensive use of LinkedIn is the best bet instead of focusing on keywords. A lot of people do use LinkedIn but their ...

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There are a lot of ways..LinkedIn can help greatly and even for that matter freelance sites like Elance, Guru, etc if you are tight on budget. Specialist outsourcing company can be of great help but finding them can become tricky at times. I happen to use TechCusp.com for my company and although ...

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Here is how I'd suggest you learn SEM: #1 - Open a Google Adwords Account (You can search for free credit / promo codes) online and play around with it. #2 - Review all of Google's training material: https://support.google.com/adwords/?hl=en&page=examstudy.cs#topic=3119071 #3 - When you finish...

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I mentor startups on the application of product management processes to help them make better decisions. Before you try to do sales analysis and forecasting, you need to find out if your potential licensees see value in using your solution. The best way to do this is to talk to some of their pro...

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Agreed. Pownce and FriendFeed were both hailed as Twitter competitors in the early days. In 2008 Twitter was consistently plagued by downtime as they had trouble scaling. However, the service was simple and easy to use and they did a great job getting early digital influencers and celebs onboard ...

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