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It's never too late to develop your first app. The most successful companies/apps are started by people with unique perspectives targeting like minded customers. As a 41 year old, you certainly have insights and perspectives that others do not. Are you looking to develop the app, yourself, or a...

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When it comes to raising money you must remember that risk is a perception. Your job is to drain the risk! Below is a link to a resource I provide my investors. The 50 questions are specific to product design/development but the 15 categories are questions that apply to any industry. If you can...

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Startup recruiting is really a full-contact sport that must be played to win by the Founder(s) of the Company. If you want to hire the best possible talent, you must be as focused on this task as you are a fundraising round (in other words, completely focused on it until it's DONE). Great techn...

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This is an incredibly convoluted scenario that I would suggest is likely not worth the trouble. Let's first start with the equity. Let's assume that the current value of the domain you wish to acquire is $40,000. They want $20,000 and 2% of your company. For the example's sake, let's also ass...

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Brita's sheer size prevented them from doing anything. They're not in the business of making beautiful, sustainable water pitchers. They're in the business of making mass, plastic, functional water pitchers. They make millions more than Soma (for now) and it may not even be on their radar. Read...

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It worries me when I hear a (budding?) entrepreneur use words like "reliable" and "consistent" and "income". Entrepreneurs know there are no such guarantees on the road to potential success. As well your statement "may take time" also indicates that it's just a matter of time. In many (dare I ev...

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Yes, you can. However, the success is highly depended on the information architecture. You need to plan in creating and arranging the categories & subcategories in such a way that it gives the best user experience. You can also cloud powered instant search tools like Algolia to make the product f...

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It very much depends on what your core objectives are as to whether using an online newswire is effective and also what niche your business operates within. The success of using the likes of PRWeb may differ on a case by case basis. Some tips to determine the success of a Press Release: - Revie...

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You need a transitional CMO that brings people in and allows your results to close the sale. If these are typically $500+ creative projects, seek someone with B2B experience. Otherwise someone with ecommerce experience is still ideal.

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