Hello, to make decisions about starting your own Digital Marketing business, you first have to reflect and be aware of what you really want, what you really can and what you really know, and this goes beyond a consulting process. This is Coaching. As a Strategic Coach and Life Coach, with experie...
Definitely DON'T go for funding at this stage. It would be just TOO COSTLY for you in terms of the stake you will have to give away for a limited amount. Most likely at this stage, you don't even have a clear picture if you really need the investment. Have you mobilized all the cash you can on ...
Your question is too generic and carries no details about what kind of business you are looking or and what niche you want to target but if you would like to sell the business when it matures (or nearly matures), better go for a single product business as it will have less complications and an ea...
Expertise: I currently run a high performing referral channel with several million invites every year. As you build out your growth strategy it’s important to identify the main “macro” conversion. This is an action that you need users to take to make the product successful. In your case, the pr...
The domain ranking will not pass to the subdomain. The subdomain is treated like a separate website. This means that if you get ten backlinks to your main site. The subdomain will still have zero backlinks. I would not create a different website either for your trainers. Your new trainers would s...
Hi there, In my 8+ years in the tech world, I have seen lunchtime or break time information sessions employed frequently for training purposes. In mostly virtual environments, this strategy still works as long as lunch is provided. This can be done through Doordash, Ubereats, etc. Happy to jum...
Mistakes are good for those who learn from them but there is no logical explanation why you would choose to go through a long expensive and time consuming learning path filled with mistakes and 'lessons' when you can just learn as you go from an experienced individual who can help you reduce that...
If you sell the whole business, then the email list or 'prospect list' naturally comes with this purchase. The challenge in selling just the list is that you actually sell the list such that you're not really just selling a copy. For example, if you sell a copy, then you may fall afoul of spam ...
My preference every time is direct response marketing when selling B2B. Write things, with a compelling offer, send them to people. Start by building a database of SEO providers - they all have websites, and create a mailing list from this. Back up the direct mail campaign with awesome content ...
The main reason is everyone else sold or overreacted to the market and pivoted. Yammer sold for $1B+ to Microsoft but could've easily been a 30B+ market cap company. Slide had some issues and continue to react to the market trying different things - had they focused on a real problem, they migh...