Thank you for asking your question here on Clarity. The healthy discussion will also benefit many members of the community. The first company that I built and successfully sold, a BBS turned ISP (aka "Internet Service Provider", more here: http://www.linkedin.com/in/exitcoach), was indeed a "rad...
There is SO much here to unpack ...... First, congratulations on your past successes. That has certainly shaped you and made you who you are. There are benefits to working for someone to learn, but if they simply see you as an employee - a replaceable widget maker - then it is time to move on. ...
To play devil's advocate here, does the second company need to survive? Meaning mainly: is there a large enough potential for long-term gain to keep pushing on it? As entrepreneurs, it can be tempting to put a lot of irons in the fire in hopes one of them really takes off. It's understandable — ...
Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...
Where do millennial and gen z artists hangout? What are their burning pains and aspirations? What language do they use? Do you truly understand what they really want? My perspective is that creating solutions to your target market's burning problems will increase your chances of success as a bus...
Can you alter the post to bring in better traffic? Can you add a form to better qualify traffic and maybe capture email addresses? Could you add ads to that one post and get some revenue? If there are a ton of links to that post it could impact your overall rankings - not by much, but it i...
I dont think the location or type of venue matters much in your ability to pursue and negotiate opportunities for vendors, sponsors and or investors. The easiest to pursue is vendors - in fact most smaller events are paid for by the vendors and sponsorships from local organizations who want to re...
I believe that personal passion is the only sustainable way to pursue any idea and / or startup in the medium and longer term. In the short term, there's loads of other things that keep you going: momentum, money, press, great feedback, investor interest, new customers etc. What these things how...
a) are you good at selling? b) can you afford to hire someone? c) do you have time to sell? Until you can afford to and literally don't have the time too, my gut says do it solo.
First - I'm inclined to agree with Darin. I've been marketing to MDs for over 17 years and have had some incredible successes and some major disappointments regarding my approach. To help you with your marketing plans might I suggest: 1. You get more specific about your "avatar" (i.e. protot...