As former CMO of Expedia I can tell you that being focused will trump any theoretical upside of having different names. To this day there's a struggle to build daylight in meaning between Hotels.com and Expedia's core hotel business - and there have literally been billions spent on trying to do t...
Startup recruiting is really a full-contact sport that must be played to win by the Founder(s) of the Company. If you want to hire the best possible talent, you must be as focused on this task as you are a fundraising round (in other words, completely focused on it until it's DONE). Great techn...
Interesting question - curious as to why you want to start this business if you have no IT background? Ultimately it depends if you're bootstrapping to start with or have a lot of capital to invest - broadly, unless you have a technical cofounder I'd say you have a fairly daunting task ahead of y...
I have advised a number of Clarity members on this question exactly. LinkedIn can be a great place to find your technical cofounder. I would look for someone who has been at their current company longer than 18 months and has relevant experience or interest in the problem you're looking to solv...
I have worked on projects handling transfer of large image files across multiple vendors and being served on web for different targets (mobile, web etc.). I have also implemented cloud and DevOps solutions for high volume/scale of data and transactions. While I could tell you a list of technolo...
That's usually the case with early start-up entrepreneurs wherein every one struggles to create a "Happy Equity Index" to be able to decide the right proportion of equity division. In your case, it seems there are too many stakeholders with diverse contribution to the business. Hence, all of yo...
Not necessarily. What's key is to build relationships with the organizations that work most closely with the munis and local leaders. Often times the money comes from them (i.e NGOs, local companies, social ent orgs). In some cases software can be piloted at low or no cost with muni leaders and f...
Have you thought about social media (i.e. twitter?) I rely upon twitter for feedback on a regular basis. Another option is to create a targeted list of the 500 people/organizations you specifically want feedback from and send out via email, though as we all know the response rate on something lik...
Super easy! You already know the answer to this. A simple growth hack that should get you more than 100users is by either creating or joining a meetup or group with these interests. Give them some swag (tees/stickers) If possible add gamification to your efforts and watch your user base grow ;)...