Here are some answers for you that I believe will help you. 1. You should implement a long term and short term strategy right at the beginning. What I mean is that there are essential parts to your marketing like SEO and content marketing that you need to implement right in the beginning, but ...
I have in the past developed cost-savings calculators and they can be one of the most effective tools in moving an enterprise software prospect through the sales funnel to a closed deal. So I understand why you are so keen to get a handle on these numbers. Unfortunately, you are in a bit of a ch...
I am a patent attorney generally on the patent owner's side. Signing such a clause should make you nervous. You don't want to be responsible for the major company's infringement. The major company is likely getting more benefit out of using your software than your company is making by selling li...
I recommend using a cold emailing marketing solution like mailshake, woodpecker, etc.
If I understand you correctly, you're saying a customer agreed to pay you for services (product and/or support), either through posted prices and a shrink-wrapped license or through a written contract, and then you provided those services, and then they didn't pay? And you're asking whether it's...
For a technical co-founder, the minimum should be 33%. If you've been paying him, there is no way he should be 50/50 but how to determine the exact number is a calculation of a lot of variables that are impossible to answer without knowing more about your situation. Most investors want to see a...
Your on a good track. One Thing I would highly suggest is setting up some organized goals not your business plan but something for you and who ever you are working with. I would be happy to talk to you and help you get things started so you get out to the colleges on an organized and efficient path.
One option is to create drip campaigns that can run automatically after creation. That way you've got content being fed to your audience on a schedule (X days from sign-up), and your overhead is much lower in terms of generating new content. When you have something meaningful to say, you can se...
Hi The concept is more or less as I explained in my answer here (on Clarity): https://clarity.fm/questions/6423/how-do-you-do-market-research After you schedule a call, you can send me the specific details of the venture (who are the service providers, what type of students, your business model, ...
This is a complex question. Consider a 200 page book sold 2x ways... 1) Amazon: One time sale price of $20 - 30%. 2) Split 200 pages (at an average 200 words/page) split into 200 blog posts which generate profit/hour using either digital marketing + email marketing + direct mail marketing. Le...