In my experience there are a few things that you want to focus on with KPIs, prior to technology - if you have not already. 1. Validate that the calculations are consistent throughout the organization, regions etc. 2. Validate that the selected KPIs are truly indicators that will help drive succe...
I do similar work. I don't always find that inbound startups and founders know as much about how to really do an "MVP" as their using the language of Lean Startup would suggest. There are certain pockets in major startup markets that do understand the language, but in those cases you're more like...
You are not doing anything wrong you are actually doing all the right things. I took a look at what you are trying to build. That is where you need to do some work. 1. Books today are relatively inexpensive. So what would the cost be to rent vs buy? Rent vs buy used? 2. Why not go to the lib...
First, congratulations! This sounds like an exciting opportunity. However, part ownership/partnership can be tricky. What happens if you disagree down the road? What happens if someone gets sick, dies, or has to leave the company for any reason? What happens if there is a divorce and a spouse who...
Having an online portfolio is important but even more important is that you have reviews. You can put them directly on your portfolio site and they will act as 'social proof' enabling you to convert more jobs. Since you say that you've worked with computer graphic for years I assume you've done s...
Generally bootstrapped startups should avoid salespeople, for a few reasons: a. they typically can't afford the base and overall comp required to attract sales people who can actually sell / or afford to support them with marketing, management, etc b. it will be very difficult to find the rare pe...
I agree it really depends on what you are trying to achieve. It can take sometime to source the right person to do the job. I disagree that you should only outsource to a freelancer if you have a one off project. My designer is a freelancer and I have been using her for several years because I...
This sort of depends on how established or large your company is, and what you want as your messaging. A good copywriter can certainly help you find *a* "why", though it might not be *the* "why" you actually began with. For example, if a web hosting company got started because two college roommat...
It looks like you're not looking for someone who can scale and become a full fledged CTO (or you might not even need one), so try to look at it as a founding engineer hire instead. With early founding engineers, you can sell them on things like: - opportunity for learning - understanding busin...
There's 2 types of customers for this segment that have a decent budget. 1) Funded tech startups (i.e. Anyone that recently closed a round on www.angel.co) 2) Digital agencies (or their clients) who want to build a mobile app for marketing or convenience purposes. So for #1, you can target a...