I hate to be "that guy," but I'm gonna say, "it depends." What I mean by this is it is highly subjective to the market you are in and the target you're going after. However, with that being said, let me share a few of my favorite growth-hacky-type ideas that you might want to consider using to g...
What do you mean you can't afford a base salary? What has a higher priority in your spend plan than bringing in revenue? If you don't have enough to cover a base salary you are probably not ready to launch your company. In many cases the founders will do the sales themselves. In some cases of...
My company just went through this. There are several ways you can approach the problem: 1. Find a mentor. Who's the biggest kahuna in your space? Reach out to him or to her. Don't ask for money or intros to VCs. Just pose a good question and start a conversation. Experts love to be heard (how ...
Choosing a business name is a real hang up for some people. I've met would-be entrepreneurs that get so hung up on the perfect name that they never start! That being said a great name is very important. Gone are the days when a name has to have any industry specific meaning (look at Google, Twitt...
Treat the event like a lean startup landing page. Get people to sign up for a "waiting list" to use your service. Have one or two easily accessible ipads on the side of your booth nearest the walkway, so that people can easily sign up. The ipads should have a nice landing page on it that shows s...
Because debt is inherently risky, lenders and investors tend to favor businesses with lower D/E ratios. For lenders, a low ratio means a lower risk of loan default. For shareholders, it means a decreased probability of bankruptcy in the event of an economic downturn. A company with a higher ratio...
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2 quick and simple ideas come to mind. 1. Open up iTunes, open the podcast section, open up your relevant categories and subcategories. e.g. business/business and marketing. Contact the podcasts that are in the "New and Noteworthy" sections or in the lower half of the top 200 podcasts sections....
Try not to think of your "conversion" as a single instance in your app users experience, but a series of nodes that have no try end point. Starting with the on-boarding process after they've DL'd the app it's important to understand what your conversion funnel looks like sequentially. For examp...
Almost every angel investor is going to want to meet you in-person to make a decision, so it depends on the amount of capital and time you are willing to spend in meeting investors outside of NYC. I would personally go to any length to meet an investor who has expressed interest in meeting wit...