For any Marketplace platform to function & grow well both sides of the user base needs to be developed in tandem. Initially depending on the service the Marketplace is trying to provide, it is important to focus on users that will provide the service. Uber: Drivers, Clarity: Experts, eBay: Se...
Depending on the advertising platform and your budget, you can run multiple highly targeted campaigns at the same time. The more targeted your campaigns the more profitable they will be. For example, Campaign A can target only those in US, while Campaign B, can targeted only those in Australia. E...
Seems like you're headed in the right direction, especially with the webinars and the guest blogging - these are a great way to increase the interest to your service. Also, 900 subscribers by May sounds totally realistic. However, the website definitely needs a lot of work. It looks like a gene...
Those two things are not mutually exclusive (you can do both). Can you give more information?
I advised a local UX agency owner here in Austin to charge a lot more for her personal time. In this case, $500/hr. She balked, and I pointed out that if it didn't make sense for a certain meeting or certain customer, she could always just discount it on the invoice. That way the baseline is s...
On the positive: 1) Consignment stores often work on this type of loop. Bring a bunch of clothes, hope they sell, and apply the store credit to new purchases. Well-run consignment stores optimize to minimize their net cash payouts. 2) There are definitely clothes shoppers who feel they shou...
Hi there! 1-. Keep on asking for feedback for your product and adjust it 100% to what your first users want 2-. Go for the wow factor. Make their product amazing (think about an iphone design) and last 3-. Make sure these early adopters use your product everyday (or as many times per week as...
If you want long term evangelists you're going to have to think outside of the relationship between your product and the customer and focus specifically on the customer. Identify the influencers who are already engaging your brand through social media channels and see what you can learn about t...
Stop thinking you don't have the skills to do something. You can learn anything if you decide to, but assuming up front that you can't (forever) is dangerous. my2cents
Engagement matters most. Engagement is actually a function of great product and great distribution. Engagement is thought-of mostly as a product issue but in many cases, it also expresses itself as a distribution problem particularly where there is no possibility for a "single player" experien...