Well, first I have very basic information about this social network. What is it about? The key thing I would recommend is finding your Unique Value Proposition and what do you have to offer your users that they can't get from any other app. Gamification is a good way to motivate users to share a...
What do you/the founders want to do? The scenarios you describe all have their own positives and negatives, and all represent very different paths. I'd like to dive more into your statement, "we have tried in the past to get our marketing team up and selling..." I suspect your marketing team wa...
There is no "one-stop shop" that will do all of these things well, there are a collection of tools, however, that will do this very easily. I'm happy to help; I've helped hundreds of businesses boost their local SEO presence. -Shaun
All of their websites have a "Corporate Contact" on them. Start there and begin identifying who the key players are who you think would see the potential in what you're offering them. Reach out via sites like LinkedIn and establish a relationship and discuss your product and how it benefits them...
At that pricing I would include in your advertising that the per month fee is only about the cost of a single cup of coffee. To make that clear, tell them that you'll in fact make their first month free by emailing them a starbucks coffee coupon when they sign up. That initiates your relationship...
Oh this is a long question to answer, but let me start with my experience. I'm the "outsourced COO" for a number of small businesses who have grown through their bootstrapping phase, proven they have a market and all of sudden start feeling the pressure of the business expanding. 9 times out of 1...
Some suggestions on how to pitch to journalists: 1. Pitch with a very interesting sentence headline (the title and headline needs to capture the journalist's attention and interest) 2. Convey an interesting storyline or something that is impactful. Everyone likes a good story. 3. Be concise and ...
Many popular social media platforms have advertising platforms that can be zeroed in pretty well. For example, Facebook would allow me to select, "People traveling in this location" and then India as a country or specific cities within the country. I wouldn't just assume that Facebook is the en...
I would be able to advise you better if I saw your website or knew what your niche was but there are two broad principles you should follow: 1) Optimize what you are already doing You are already getting leads. So, it's not a traffic problem as much as it is a conversion problem. Keeping this ...