You can use LinkedIn ads to focus on your specific target audience based on things like: industry, job title and function. Facebook also has specific categories regarding job types, I'm not sure if "hotel managers" is on the list. Best of luck! Let me know if you have any follow-up questions.
Place your program on JVZoo or another affiliate marketing platform and pay an affiliate fee to the marketers for promoting your program. Give away a lot of free but valuable content to your online sphere of influence through twitter, linkedin, G+, FB, etc. If you would like to schedule a free ...
Have you started by finding a few mentors in this space you could speak to? Those who are already working in accessories and/or apparel? Understanding the investor landscape may be helpful before you set out on your journey. I have worked with a couple of startup sustainable apparel brands and fi...
You can read about Zaarly, which was a 2-sided reverse Craigslist, and their struggles with pricing and the ultimate impact it had on their decision to change to a storefront only tool. * http://techcrunch.com/2013/03/09/zaarly-shutters-its-reverse-craigslist-marketplace-goes-all-in-on-virtual-...
What worked great for me is to watch what competitors are building and to reach out where I could to get a review myself. So focus on building a great product and ask people to review it.
That's a great question. First, congratulations for bringing a nutritional product to market and getting initial sales. That's a huge feat in itself, so well done. Second, my question would be this - why do you believe that you need to get on the shelves of UK retailers to go mainstream? And wh...
You want to do something effectively... And spend no money doing it? That's not only impossible but it is the wrong way to think. It will cost you much more money in the long run. Marketing is an INVESTMENT. Not an expense. You are among for the best ROI, not the cheapest initial cost. The che...
Mark O'Brien wrote a great easy read on this exact topic, it's called "A Website that Works" - http://www.newfangled.com/a_website_that_works This is the philosophy that Newfangled is built upon, so let me know if you're ever interested in partnering with us for consulting or development. Good ...
I'm a fan of the model where in order to get feedback / have it affect your profile and ranking, you have to give feedback first. So whomever gives feedback first it's held in escrow until the other party does it too.
Vehemently disagree with Noam that you should spend anytime on a business plan. You should be spending *all* of your time getting your product to market. The likelihood of any investor investing at the pre-product level is low. While it does happen, it is almost always when investing in a prove...