It depends highly on the company's stage - number of employees, money raised, revenue, etc. I'd recommend you look at comparable companies by stage on www.angel.co and see what others are being offered from an equity + cash comp standpoint for Head of Marketing / CMO type roles.
I recommend you checkout the following site: https://www.biggerpockets.com They also have a great podcast.
First off, stop calling it an idea. (might be just that, but in licencing efforts you don't want to call it that). Second, what do you mean time is of the essence? This already started sounding risky. With that said, I believe you have two options, assuming that you can spend the next quarter...
First, congrats on being awesome and getting great feedback! When I receive great reviews by email - I profusely thank them for the feedback, let them know how much it means to me, and then I often ask the client if they'd be willing to post that publicly and offer a few site links as suggestion...
Use HARO (Help A Reporter Out) and sign up for free so you can see the daily offers for reporters looking for people to interview, then respond to the targeted topics you are interested in being interviewed for as an expert.
This is a tricky question, because it's very difficult for a consultant or PR firm to get major press like this for a startup unless the startup has an amazing, innovative product, is doing something so incredible that it has to be talked about, or has a fantastic story behind it. A PR firm is ...
Why does 1 object sink while a nearly identical object – just a fraction of an ounce lighter – floats effortlessly to the top? Because there's a critical threshold above which you're expanding and below which you're losing ground. There needn't be any qualitative difference between the 2 outcom...
I have extensive hands on experience in prototyping for startups using 3D printers, micron accuracy computer controlled milling machines, power tools, hand tools, etc. Here are some pointers: You can buy your own 3D printer (I'd recommend Afinia: http://afinia.com/), or you could send your CAD d...
The best way to get leads for a B2B solution is to do prospecting research online. What should you look for? Very depends on your type and stage of business. Assuming you are completely new here are some questions that would get you started: 1) What problem are the business you are looking fo...
I think we need to reframe the question around what audience do you want to serve? Who do you want to help? Focus on building the best possible resource to solve a certain problem, and trust that the money will follow. One affiliate example I often point to is TripAdvisor. They didn't set out t...