I think you're looking at this the wrong way. Your customer acquisition cost is not something you should benchmark against other businesses. Without knowing more, like your short and long-term goals, it's impossible to answer. Two companies with similar business models may have different answers...
Think about the entire sense of the product that the consumer gets, this includes your website, what you sound like on the phone if/when they call, your logo, the packaging of your product, etc. These are all relatively small things that you could tweak that would have a disproportionally large e...
If you're talking in terms of service-based work (freelancing, consulting, etc.), then ALL of sales should be based around the value you're creating for the client. If I build a new marketing funnel for a client and they see an extra 100 leads per month — assuming their standard conversion rate...
It depends on a few factors. I would say that it's the investors that value your company, not you. Until there's a (first) funding event, valuation is a theoretical thing. A bit like real estate, your home is worth what the offer comes at. That said, it depends on the potential of the idea, t...
Hi: Congrats on getting your service app to this point. Fundraising takes a lot of energy and time--more time than you think it will. Instead of embarking on that journey right now, consider channeling your time and energy into generating sales: Bootstrapping the promotions and marketing to start...
"Based on the success we are able to achieve" suggests, to me, you are looking at a price that will be tagged to an earn out provision. In other words, the price of the deal will be contingent on you achieving specific revenue targets in the future. If I'm reading this wrong, please correct me...
Hey there; I've helped quite a few tech startups (mostly in travel & SaaS) nail down their value propositions, especially as it relates to copywriting & conversions. Just a guess, but could it be that you're focusing too much on differentiating based on your website's "features" or what it does...
In this business environment, a “corporate buyer” will be looking at your net income and value you based on a multiple of such. For example if the company generated $500,000 but only earned $75,000, you may be looking at a value of $200-$300,000 from a corporate buyer. It also depends on whether ...
At Bearpaw Partners we get asked the question about content related posts all the time. As we all know Google loves fresh, compelling content. It sounds like you have plenty of content, just make sure its extremely relevant to the topic you are posting about. How often are you planning on bloggi...
Don't Outsource. Period. While there are big drawbacks with outsourcing related to building internal expertise the real reason I would never outsource at your stage is the need for speed and flexibility. Per your description, you are an early stage start-up with a MVP that is gathering data....