Seems like you're headed in the right direction, especially with the webinars and the guest blogging - these are a great way to increase the interest to your service. Also, 900 subscribers by May sounds totally realistic. However, the website definitely needs a lot of work. It looks like a gene...
We have been down the same road in the past for sure. Time and Time again. E-mail is a terrible strategy phone is always best. A great way to get a response is to text them if you have their mobile numbers. A great site for that is Twilio.com Also What does your caller ID read ie when you call do...
One option is to create drip campaigns that can run automatically after creation. That way you've got content being fed to your audience on a schedule (X days from sign-up), and your overhead is much lower in terms of generating new content. When you have something meaningful to say, you can se...
Hi This is a good question. I think that the best use of your old email list depends on "how" you got the emails + "why" people gave them to you (at the time). Examples: did they buy a product? Sign up to a newsletter? Contact you? Based on "how"/"why" you got the emails, you can then reach ou...
This is the kind of question I usually get by most of my clients and love the opportunity to help with a few ideas. Since you are planning to offer the spaces mainly for art events, meetings and popup shops, you are mainly targeting locals rather than tourists in the first place. So I would focus...
The main reason people opt-out of your mailing list is because you are not offering anything of value to them, whether it be through sample products, free information that solves a problem, or simply offering them a free ebook. Another reason people will opt-out is because you send too many emai...
Try Dun & Bradstreet (DNB.com) to buy email addresses with one time fees instead of monthly subscriptions. I get them for free using an automated combination of tools that allows me to target specific people. If that's something you want, request a 15 minute call, which will be enough time for ...
I know of a marketing executive at an online university. I will ask him your question and let you know what I find out. Cheers, Frank
Don't confuse the automation of lead nurturing with the fact of nurturing leads. You absolutely need to ease prospects along, encourage discovery and maintain contact - full stop. But there are a lot of different ways to do it. Hubspot, Marketo et al are good tools - but they might not be what yo...
Do both. Verify but continue to let them use the site in a limited capacity or even better have a message at the top reminding them to verify as they use the site. Keeping the message up will drive the right people to verify and the wrong people to continue to not verify.