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It can be hit or miss. I have found at times that it's more management than it's worth. Most of the time I have instead taken the same budget and hired a part time virtual assistant for the same tasks and gotten better results. Now, there's certainly something to be said for building your commun...

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Hi, There are a number of important questions that will influence your strategy to monetize your healthy list of 60k leads. -Do you have a product to sell? A list is meaningless unless you have a credible offer that resonates with your leads. -If you don't have a product, can you create one to ma...

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Do the opposite. Think about it from their point of view. They get requests like these all the time and most of the time the request comes from random people they don't know. That would be kind of annoying right? You get an email from someone you don't know but they want you to do something for ...

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Drip marketing (aka. drip emails, or lead nurturing) is often used by modern marketers to nurture their leads through the sales funnel. As others have mentioned the idea is to gain brand awareness and influence buyers through a regular series of targeted and relevant content or offers. Typicall...

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I don't think they're dead - but changing communication trends have created new challenges. Calling someone on their cell phone is considered rude and people are increasingly ignoring their office phones. As for email, we are inundated with an ever increasing load in email - making cold emailing ...

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1. Make sure you have a great list. By "great" I mean targeted to the specific demographic and psychographic profile of your market. 2. Make sure you have a great message and offer. 3. If you aren't a skilled copywriter - hire one. Consider your cost of client acquisition (and if you haven't calc...

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There's obviously no way to ensure a sale through, but to increase the chance of sale through as much as possible would involve using a combination of several known marketing/psychological techniques. Some of these would require for you to have some control over the text of the mail sent. However...

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It really depends on your mission and from where you intend to drive revenues. Asking a guest to create an account and log in in order to send an email to your customers could be seen as a stumbling block. The more you can encourage visitors to reach out to your customers, the more your custome...

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