Hello, I have worked on a number of rebranding projects for large companies, and can tell you color is very important. Color gives the subconscious context to what your brand is about. For instance, most Eco brands tend to use Green as a base. This is also why McDonald's spent millions recently...
If you have an enforceable contract, the client is obligated to pay for the services received. As a business owner, I would be very concerned if a SAAS was demanding upfront payment for 2 years.
If you're looking to build a service like Xero that imports users bank transactions and balances, you've got a few options. Xero uses Yodlee on the back end to power their bank feeds. As I understand it, it's rather old school and often errors out, but supports a huge range of banks through scr...
Technically. Zero. Is just an image source change. If you're hiring someone then whatever they charge per hour x 1 hour lol. Good luck
Long story short: they should be written in your tense, since they are actually written by you, on your behalf. When asking an acquaintance for an intro, make sure you provide enough context for your acquaintance to justify making the connection: - clarify how you're connected; - mention the na...
Start by triangulating all of your prospects (via Crunchbase, Angel List, and LinkedIn) with those angel and VC firms located in cities that do a lot of investing in the healthcare sector—e.g., San Francisco, Boulder, Nashville. Then, start connecting with founders/executives of those firms' port...
Apple specifically precludes anything that can't be delivered via the app from using in-app purchases. So you're free to tie a credit-card to services and real-world fees (think Uber) without paying Apple any transaction fees. Here's Apple's documentation on what they support (and don't allow) ...
We have some success with it, but I recommend you check with Hiten Shah at KISSmetrics. I believe he told me that most of their sales can be tracked back to their content marketing efforts.
1) The whole team is growth focused, but I'm the only who helps guide and lead the strategy but for the most part, we know our core metrics and we have a development process for reviewing / assessing / testing / adjusting, etc. So I guess that's me. 2) We have many tools, and all depends on the...
Focus on the more difficult side of the marketplace. For instance, if you think it'll be easier to get suppliers, then focus first on getting buyers - always be working on your toughest problem (aka your biggest risk). You'll find some great blogging on Marketplace and Platform topics here ht...