It sounds like you are on the right track. In today's world, people consume so much content every day that it makes very difficult for businesses to break through that clutter and get their attention. The big takeaway I think you should continue to focus on is making your message more relatable....
You've answered your own question. Reach out to your prospects with the question, such as "How would you...". Ask what people want then give it to them if you can with integrity and thoughtfulness.
Hi there! In my experience, governance is often considered a function of a legal department, so approaching a VP Legal, or an Ombudsman/Business Compliance Manager may be of value. They'd warm to a risk-reduction positioning, with the compelling factor of avoiding legal issues, government fines,...
Boston is an expensive city to live in. Rent alone is going to be $2000+. So figure $3000 for your salesperson. That's 60 sales a month just to pay that person. Two sales a day just to break even on their cost--forget about you, and your overhead. Of course, your salesperson doesn't have to be ...
Don't pitch him anything. Find out what he thinks you should do, and ask what he's interested in doing. Maybe he'll suggest avenues for you to pursue. Maybe he'll come round and invest anyway. But there's a good chance you'll both get more out of a casual dinner if it's genuinely a casual din...
It's really simple arithmetic. If you pay your sellers to close deals and they make, say $200k, why would you want them to spend time doing what you can hire someone for $60k to do? I've used the outside "appointment setter" companies. They usually charge roughly $700 per appointment. So, do ...
Here is the deal: as an entrepreneur, you must be the best sales person at your company. There aren't any excuses that can combat that. Then, once the business has a revenue stream, you may hire a small sales team to continue new business into the sales funnel. In order to become successful, yo...