In your landing you tell the problem(s) your app solves. Make them feel the pain and tell them that signing up will heal it. So don't talk about "our app does this and that", but "do you have this problem? We have the solution"
Generally, if you're not adding obvious value with: -better processes. -better accountability -better results... Well, then you DESERVE to have your clients poached by a highly committed, high-value provider. So, it's not "just selling" it's delivering the full package. Value. Results. Care. ...
Make certain songs or part of songs, interviews, etc available until you get X amount of thumbs up on Youtube or Likes on Facebook. Gate it so they have to bring a crowd to open up the doors to new content.
Likely you won't like my thoughts about this. When I give talks about business bootstrapping, I suggest people only work ideas which meet my "Sunset Rule". Sunset Rule - You should be able to go from idea to first sale, before sunset, or best consider other ideas. This also relates to your MVP...
Email is likely a poor choice for this. Reminds me of the guy who goes to a bar + tries to hook of with strangers. To many steps missed between initial meeting + hoping into the sack. Repeat/Persistent business builds on relationships. Rather than email, go speak at local events. When you're c...
No. The only way this could work is by outsourcing the people to other companies. But this would change the business you're in and you might as well just outsource the department to a company who does this already. If recommend reading a book called "The Goal" - it explains things better than me.