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There are so many answers to that question, but the critical thing is that you have to be tuned in to your organization's strategic goals. You have to know what the organization wants to accomplish -- and why --- before you can offer guidance on the best way to get there and how to measure your s...

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Look--there's risk EVERYWHERE. You've already pointed out the hazards of developing a marketing strategy dependent on a single platform. You've also noticed that you need to set your price to buffer against rising short and medium term costs. Startups should test and scale with whatever promot...

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I'm glad you described your market a bit. I have not seen a retainer model work in this space, but that's not saying you can't succeed with it. YOU are the expert, so I would not leave it to clients to choose what they want. If you do, you'll get clients who say, "Yeah, I hired them to make me ...

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I know Vistaprint has/had a design platform that you can integrate into a larger website. I think it has a monthly fee. Hope that helps! Ken Clark Coach, consultant and therapist to entrepreneurs

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I've been in a very similar situation as yourself. In our case the company split into two for better operational flow. I was the CEO of one company and was trying to figure out how to structure the other one. Unfortunately, the answer to many of your questions depends on further details. But I'...

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Regardless of your industry or product, we all want to increase the amount of traffic to our website. Right? After all, more visitors usually means more sales. The easiest way to increase website visitors is to pay-to-play. You can buy ads on social media platforms like Facebook, LinkedIn, Twitt...

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Does your prototype require a flexible circuit, or is your prototype the printer itself? If the former, you can just design a circuit on your computer and then send that design to a service that will print it onto a flexible surface for you. Source: I designed and built an electronic prototyp...

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Generally, if you're not adding obvious value with: -better processes. -better accountability -better results... Well, then you DESERVE to have your clients poached by a highly committed, high-value provider. So, it's not "just selling" it's delivering the full package. Value. Results. Care. ...

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10,000 email address is a good number. You can target them through multiple ways. You can upload the entire list along with first name, last name, location, contact number(if available), email id etc. on Facebook and can target them through Facebook and Instagram. The same can be implemented thro...

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