I am not an attorney and this is not legal or "professional" advice. Copyright protection will be the easiest, as an artist's work. However, trademark is what you will really want. And that is not at all as cheap. Overall, my advice is for you to get moving, quit worrying about what theoretica...
Sorry to be a bit blunt in my answer, but the client hired your "e-commerce web agency" to do e-commerce conversion optimization, yet your company doesn't know how to do e-commerce conversion optimization? Perhaps have a conversation with someone in your company or talk to your manager or the ...
Strictly speaking, no. No one customizes anything. They say they want that, but this is a flaw in listening to users. If you watch their behavior, no one (I mean, 1/10th of 1%, at best) customizes. Now, that isn't to say mapping is good, readable, or often applicable to contexts. Aside from incr...
Quick summary answer: You must promote this using direct mail to businesses who are in the right geographic region to take advantage. Buy or rent lists from: Chamber of commerce, local business association, local council rates payers etc. Also find organizations that have mailing lists and agre...
Are you looking for prospects or someone to test the usability and functionality of your process?
We have been collecting usage data on the home button from about 750 websites we manage across North America in an effort to try to determine if it is necessary or not. While each website is different, and much of the data is statistically insignificant, we have started to operate with a few ass...
Hi. Are you asking about the aesthetic (look, feel) of the theme or the functionality of it? There are a couple of themes I use that would work well aesthetically - X theme or Divi would both work well. The functionality, however, would most likely involve custom coded post types. You would nee...
The best way to sell anything is to find a similar product to yours (but less competitive) and find out how / where they sell theres. The truth is you'll need to make a lot of visits and calls which will mean rejection, but just know that it's a numbers game... meaning, it's all about the # of c...
Yes, I did exactly that a few years back. A friend of mien and I launched a site with minimal functionality that was really just a landing page. We offered the opportunity to pre-buy a year's subscription to the service by allowing users to set their own pricing. Within the first 24 hours of t...
First, realize that change isn't an overnight process - it can take time to make the case for trying something new to your superiors. Second, try to understand (if possible) what motivations your team lead could have for being "stuck in their ways" - this can provide clues on the types of strateg...