I am a corporate lawyer and business adviser for over 7 years. I worked mainly in Israel, "the startup nation" and at least twice a year an entrepreneur comes over with a similar question. Don't know how to say it better but straight forward - no one EVER starts as a billion dollar company. Did y...
We ALL like to pay as little as possible but we're happy to pay $4 for a latte from Starbucks because a, caffeinated beverage is worth more than that at that time and to that person. Prove the value. Prove that your software is worth (either saving them money or making them money) 2X or 5X or 1...
Generally you don't vest if they're not employed. It doesn't make sense if you think about it -- vesting means "you earn more and more of this amount unless you leave." But they're not employed, so how would you know whether they've left?
You can read about Zaarly, which was a 2-sided reverse Craigslist, and their struggles with pricing and the ultimate impact it had on their decision to change to a storefront only tool. * http://techcrunch.com/2013/03/09/zaarly-shutters-its-reverse-craigslist-marketplace-goes-all-in-on-virtual-...
Groupon made a billion dollar business out of email marketing. I don't think it is underrated by people who are good at growth. Most startups do think email is boring and rather invest in third-party platforms. This is a mistake as email is the true social network and reflects the raw habits an...
Number of clicks, time among each and most importantly offers to opt in. I find people delete apps easily and if you connect through email / other channels faster w/ offers you have the ability to stay in front of the user.
Do you have any internal sales professionals? You should at LEAST have an internal sales director who sets the strategy for a sales force. Then you determine if the proper path is a contracted sales force. I've known companies that have used outside sales teams however NONE that have seen the typ...
What worked great for me is to watch what competitors are building and to reach out where I could to get a review myself. So focus on building a great product and ask people to review it.
Make sure your long term strategy is tied into your short terms tactics. Tactic - method or technique to achieve a immediate short term gain, run ads, sales calls etc. Strategy- A carefully defined detailed plan to achieve a long term goal. The overall position you would like to achieve. So ...