May I ask how niche the directory website is? With selling anything at all, it's about uncovering the need for the exact target market. So are you clear about what the value is to the client? What expensive problem are you solving for them that isn't already covered by local directory listings? ...
When there's low search volume for your particular niche, it does make sense to see if you can attract traffic from peripheral niches and interests (which it sounds like you've been doing). Sounds to me like your goal, from an SEO perspective, should be focused on long-tail traffic acquisition, ...
While you might be able to expect initial sales from family and friends who know about it, actual sales from people stumbling upon your book depends on a few factors when you upload it. 1.) Have you chosen the correct keyword phrases and categories? 2.) Are these categories extremely competitiv...
Generally bootstrapped startups should avoid salespeople, for a few reasons: a. they typically can't afford the base and overall comp required to attract sales people who can actually sell / or afford to support them with marketing, management, etc b. it will be very difficult to find the rare pe...
I don't know if you have tried this yet, but sometimes having a lookalike custom audience that is 99% similar doesn't always preform better than the lookalike audience that is 97% similar. If I were you I would go through AB test each of the different lookalike audiences, so try 99% vs 98% vs 9...
I like the way you framed this question. Staying calm, always leads to better decisions being made. The best way to maintain a "calm" state is to do your best to look at your business from a completely detached view. Having a talk with myself or anyone else well-reviewed on Clarity can bring n...
The items that you're talking about in this situation would be immaterial in my opinion. Before you even get to the technicalities of accounting properly for something like this, do you really want to start a new business where your first transactions on your financial statements are transferrin...
Hi, I'm Ed. I'm Head of demand generation for a Uk startup. I've built our blog and academy area from 0 to over 20,000 hits per month generating over 500 leads/month. This sounds like a brilliant idea. Especially in a market where it's not so crowded. I'd say the key points are to: 1.) Make su...
Take a look at how other companies with similar problem resolved it, for example: AirBnB, Uber, TaskRabbit and others. Every one of them, unless they were extremely lucky with timing, used a narrow geographic focus, approaching established communities and fulfilling demand for one side by hand ...
Ensure your profile was compelling. Build a business page. Join related Google groups. Contribute to those conversations. Follow influencers in the space (sometimes they follow back, though the follow first strategy works better on Twitter). Write blog posts and share those on Google+ (and ot...