The most effective way to do this is through customer development. Customer development is a non-sales conversation with potential customers to get a feel for their roles, goals, and pain points. Don’t go for the sale during these conversations. Customer development is about applying a hypoth...
There is certainly value in starting customer discovery interviews. And no reason to wait for the delay that creating a landing page and waiting to collect emails would take. I would just advise that you get clear on your hypotheses about who your target customer is so you talk to the right kind...
Great question, I hope I can be of help to you. My name is Humberto Valle, I have been working under my Agency, www.Unthink.me for about 10 years doing inbound marketing and advertising - a huge % of that is on SEO itself. With that said, I have actually worked with an European travel agency on t...
I've had my own ecommerce craft shop, not on Etsy. If you don't have a lot of different types of items but have multiple colors and styles, have ALL of them up. A lack of a big inventory doesn't need to look like you have bare shelves.
Google Docs and Word both have templates available.
All your questions predicate/depend on site's monetization strategy. For example, if current pages all have great SEO traction in SERPs than any site change best be well thought out + in general the HTML structure should... 1) Only fix any existing HTML errors, as reported by the W3C validator....
I developed and published mobile apps as an individual for several years, and only formed a corporation later as things grew and it made sense. As far as Apple's App Store and Google Play are concerned, you can register as an individual developer without having a corporation. I'd be happy to he...
You need a source of capital to carry you through the receivables period. Basically you've got three options: -Borrow money to finance the receivables -Find investors to contribute equity to finance receivables -Sell the receivables (factoring) or some combination of these. In my experience you...
I would consider every product page on your site a landing page worth driving traffic to. Almost everything you would do to optimize a landing page for performance can be done to your internal site pages. This will 1) help you get better results from your existing pages and 2) save you time from ...
The challnege here is that not too many people really understand branding, similar to the way people understand marketing. It does not have a consistent meaning. You will have to educate your csuite or key personnel on the value of developing their brand. Use examples of other companies in your ...