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Since I spent over a decade working in government and then 3+ years selling into all levels of government at my last SaaS company, I'll provide my initial thoughts here. But there are no easy answers to this question as the 15 days without a response can attest. Your initial challenge (from the...

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The viral strategy needs to be a natural extension to the app that requires SMS - not sure you want to just use it for the sake of it being viral (seems forced). A perfect example of this is the Twist app. The app tells someone you are meeting with when you will arrive. When you set up a twist ...

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A bird in hand is worth two in the bush. But, you're trying to hold the entire bush, keeping birds inside. You want a job, want to work inside the incubator, but don't want to work for startup. I'd advise you to listen to the CEO and try to understand his perspective and preference. But, don't ...

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From my experience it's better to setup the IP company as a completely separate entity. There can then be a contractual relationship between the OP company and the IP company. This will assist in protecting the IP in the case of any legal action against the OP company. For instance, if the OP co...

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