One thing you can not do (should not even attempt to do) is to change the market's demand for a service or product. It is what it is. The best strategy is to adapt. So I would approach your situation by asking the following question: What is in demand, needed, frequently used etc by the people (...
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Hello, I've worked with many CMOs, Marketing Managers, Sales Directors, etc. selling enterprise software with or to these personas. The main topics that these folks will be interested in will be lead generation, revenue generation, team enablement, thought leadership, among others. For whichev...
It sounds like you're in a tough spot, and it's understandable to feel overwhelmed given the situation. The IB program offers great benefits, but your well-being is most important. Here are some things to consider as you make your decision: talk to someone before making any decisions, talk to a s...
1- Find in-flight customer experience managers, cabin supervisors, flight attendant, take them out for lunch/coffee. 2-Talk about your project and ask if they want to be involved on a success fee basis, or consulting fee 4-find the manufacturer and interview them 3-book your next flight in front...
You already said it: "He isn't interested in salary as much as equity." If this developer is any bit worth his salt, he is worth the equity. A smaller piece of a bigger pie is far more valuable than a big piece of a small (or worthless) pie. Profit sharing is a red flag to me that just sounds "...
I think my advice here (https://clarity.fm/questions/3426/how-do-i-put-in-place-a-business-strategy-for-a-new-vertical) also applies to this question. To create a brand story, focus less on the brand and more on the story of your ideal customer. What do they struggle with? What problem are they...
Hi there, I understand what you are looking for and I believe I have the right connections to assist you. I however, would like to talk to you in private about this. I have many connections around the globe in VC Firms that always look to acquire new assets such as yours. Please message me on ...
People face problems – real problems they may or may not see ... problems you might help them fix. If you're not fully established yet, then you must pitch your services to people who haven't fully realized that they need you. Trouble is, people are naturally reluctant to pay for advice. And t...
Assuming, that you're able to effectively communicate to others why your project is a 'tremendous opportunity', then here are some options: - Look up local universities and email the chairperson of whichever programs relate to the type of cofounder you need (i.e. electrical engineering, marketi...