What I've seen be incredibly effective is to gate the webinars and offer them for email addresses. At this point you can drop these prospects into a highly targeted drip campaign. To use this most effectively you would want multiple webinars for each persona you are targeting and segment them b...
Social media is a good way to spread the word, but first you need to make sure you're delivering solid content and that search engines see you as an authority. The majority of new traffic to a site comes from Google and Bing. Sign up for Google Webmaster and from there you'll be able to see if yo...
Develop a strategy and a plan. Check out http://Fizzle.co - They have a 13 week ste-by-step guide.
A better question to ask in my polite opinion is what offer you make that cannot be refused, to paraphrase Godfather, and to whom. You have to analyze your competition and your business deeply. Then define what is the intersection of a large market, great proposition, ability to service, and uniq...
I love this type of questions because it has to do with strategy which is my sweet spot!! My name is Humberto and I'm the co-founder of www.Unthink.me a digital marketing agency that allows small business owners and entrepreneurs negotiate their subscription budget. We started offering marketing...
Hi, First of all, based on the informative manner in which you phrased your question, you seem very intelligent and business/internet savvy - so either way, I'm sure you'll do great. Answer: I would go for both. Why? Because they are not exclusive to each other. Some people will just want to re...
Why does 1 object sink while a nearly identical object – just a fraction of an ounce lighter – floats effortlessly to the top? Because there's a critical threshold above which you're expanding and below which you're losing ground. There needn't be any qualitative difference between the 2 outcom...
First of all, it is VERY important that you are uploading your videos natively to Facebook, as opposed to simply sharing a YouTube link. Facebook will penalize you for sharing the link, but greatly reward you for uploading the video natively. Whether or not you are already doing that, the easies...
I own a digital marketing firm. We have 8 strategists each focusing on a specific vertical. This allows us to bring in multiple areas of expertise to a single project with varying ideas and strategies. I don't believe in jack of all trades. I prefer to have people who can learn everything they ne...
Where will traffic to the site come from? Do you have a target market identified? Beyond "people who need personal coaching services"? (Which is pretty non-specific to me) Do you know if they are willing to pay for your content? Just putting up a blog is not enough, for either case.