Congratulations on starting your new venture. I think you have a couple of different routes and I'm a firm believer of finding a platform that "feels right" to you and focusing your efforts on it. For me, my podcast gives me direct access to my target audience of entrepreneurs and I also target...
You can do this organically + reaching target customers will be slow. You can do this by speaking to local college Marketing groups. Many engineering students attend these talks. Contact Marketing Deans at colleges to work out details. A better way is to either use Facebook Ads or Traffic Oxygen...