To start with, create a "No-To-List" of non-action items. It will help you keep your focus intact on the actual and planned goals. It will also help the team's focus to move in unison. Talking about "To-Do" list of laundry items, start with assessing your internal capability, external requiremen...
The short answer is "it depends, but more than likely yes." Investing in a managed an scalable SEO strategy can be the kind of marketing effort that pays dividends slowly (but surely) over time. If the validity and value of the organic traffic you are generating is high, and these customers are...
Planning software projects — especially estimating timelines — is a consistent challenge for developers. When I ran an agency, I constantly struggled with my team's ability to hit deadlines until I figured out how to plan more effectively. I've written up my approach here: http://lengstorf.com...
Who is going to use a company that allows their representatives to post spam ads in inappropriate forums? crazy
Hey there; I've helped quite a few tech startups (mostly in travel & SaaS) nail down their value propositions, especially as it relates to copywriting & conversions. Just a guess, but could it be that you're focusing too much on differentiating based on your website's "features" or what it does...
When there's low search volume for your particular niche, it does make sense to see if you can attract traffic from peripheral niches and interests (which it sounds like you've been doing). Sounds to me like your goal, from an SEO perspective, should be focused on long-tail traffic acquisition, ...
Have been thinking about this for a while.. The answer that follows is based on insights I got from a panel in SF and from discussions with my co-founder Rob Attwell. So why is Silicon Valley/SF the birthplace of most great tech companies? It's about the unique concentration of 5 Cs: 1. Coders (...
The way I hire anyone is to find someone who's currently employed in that role for a company in my existing market. You can find that person using a few techniques. 1) LInkedIn: Search who's currently doing technical sales for companies similar to yours, and reach out to them to get advice on "...
psychological fatigue that's basically the reason entry level jobs fail to get higher positions the lack of motivation makes them psychologically fatigue if companies we have motivational speakers gift courses to everyone an entry level jobs they would be able to have more productive staff
Yes, you can vest equity based on milestones instead of time. Just be clear in defining what the milestones are and what constitutes acceptable performance so neither party feels there is a "moving goalposts" situation. For more specific information, please feel free to set up a call!