It can be pretty common. It's different for different networks, some will over-report and some under-report. Google for example generally under-reports conversions, so we adjust for that on our end. Social buys generally over-report due to bots etc. It's definitely annoying but once you get your ...
I'd recommend doing it yourself using techniques commonly referred to as 'growth hacking'. There are a lot of resources on the web to learn, but here is a very thorough and cheap intro: https://www.udemy.com/growth-hacking-masterclass-become-a-digital-marketing-ninja/learn/v4/overview (Sometim...
I am guessing you have gotten past the initial question you need to answer which is why do you want to run. If so, then the easy answer to your question is that it depends on where you are running, where you are starting from and who are you running against. You need to look at the district, an...
*It Depends What are you trying to accomplish? You can do this with an email provider like MailChimp, AWebber, or Memberful, HubSpot. There are a number of WordPress plugins that work with your site if you are going to gate content for members or release content at certain times. I'm happy to...
Hi Sree, I saved your site as a pdf and have begun annotating it, let's schedule a call and we can go over a couple suggestions, all the best, Lee
If it's email, my experience has been keep the touches valuable and consumable. By that I mean, don't send them a 2 page email with all kinds of content about how awesome your company is and why they should use your product. Take the education marketing approach. Send them little nuggets of usefu...
Find people who are polar opposites of you politically, humorously, and appropriateness. Run the campaign and hashtag by them and listen to the comments. It is impossible to completely insulate yourself from blowback or trolls; that is why they can exist. But you can take precautions, as it appe...
Hey, I'm a conversion optimization consultant so I can offer some help here. Whether a conversion rate is "good" or not is a relative measure. If you run a test and get it to 35% from 26%, that's good! If if go from 26% to 10%, then you know you could be doing better. Comparing your conversion r...
The answer: do both. The first thing you need to know about patents is that the U.S. now has a first-inventor-to-file system after the American Invents Act (AIA) went into effect in 2013. I have to disagree with Dan above: for hardware inventions especially, a patent is an important part of th...