I think there are two parts to your question: A) List Building B) Engagement of your list once built On the list building side, I would suggest you develop a strong content marketing strategy. With a B2B audience, there are really great affordable solutions like HubSpot that can give you the to...
Sorry, this is too late for the contest, but ou should be trying to direct market to one of the groups you mention on your website.... Interior Designers Based on what I see on your site, those would be the people that will want to buy from you most likely.
While you've created a good amount of content on your Kickstarter campaign, your website is lacking severely in it. With that in mind, when it comes to your website I'd propose focusing on these two main goals: 1) Increase lead generation through your website. 2) Engage more with your current (...
I've done fundraising for two of my own startups, and advised 4 others. The only answer to this question is "now." As soon as you think you have product market fit, you should be getting in touch with seed investors. It takes time for these relationships to develop; and in the startup world, ti...
First, this should have been decided before you created the YouTube campaign. Always have your finish line defined before you start the race. Since that did not happen, however, your next best option is to determine what best impacts your business. It is tempting to look at "views" or "likes" o...
Getting a single freelancer to win massively here is hit and miss — I would say 90% of the best creative talent are either in agency or high-growth tech startups. You could try Upwork? At least there's some ratings there and some examples of writing. You need an excellent copywriter and someone ...
I would highly recommend connecting with someone who has experience here to shorten your learning curve if this is not what you do. For our agency, we spent a lot of time & money outlining and creating the infrastructure which now is mainly on autopilot for our outbound strategy. For example, w...
One way to do this would be to BUY emails from a B2B database service such as Adenzo. There are also FREE alternatives such as ContactCloud (formerly Elucify) which give you up to 100 free emails a week before asking you to pay for more. Otherwise, LINKEDIN is a fantastic (free) source of emails...
If I may ask, "What's your definition of *mean* marketing?" In my more than a decade experience with companies, people have always asked for smart ways to market a product or service. I haven't found anyone trying to be *mean* with customers, as the word definitely doesn't carries a positive conn...
Hi there! I do work with some Indian clients, advising them on growth strategies and communication plans. While finance is not my expertise, I keep an eye on the uneasy tension between FDI, Indian companies and Government authorities. As of now the word is that crowd funding in India is a grey ...