It depends if you're solving for quantity or quality. If your goal is to get the highest volume of traffic possible, then it sounds like search isn't going to be your primary channel, and targeting broader audiences on social media might be a better option. However, if your goal is to get qualif...
If you're using source control, it's easy to track source and control access — or revoke access — if someone leaves the company. Also, your developers should have signed a contract about the project itself that clearly places the source code under your/the client's/the company's control, and if...
There are a few key traits that people look for in a manager, and the reason an employer asks for experience is to try to ensure that the candidate has honed them. Those are: "Big picture" thinking - you need to be able to detach yourself from the details and see the overall aim of your project...
Hi Heavily depends on you payback time for customer (how long in months it takes you to get money back invested in acquiring them). If it is more than 12 months than you have to work on reducing the cost of acquisition. Without lowering the cost (and lowering the payback time) the growth wthout ...
You can start by having a text to download sign up on your website. I use Link Texting. You can also create a landing page that can build a email listing so that you can send emails to people who are interested in your app features. Read a article by Kevin Kelly called 1,000 True Fans.
Questions you should think about (assuming you have existing customers) * Can you run these case-studies past your existing customers' buyers to see what you're missing? Basically why is a use-case, whitepaper not convincing enough? * Can you get prospects to talk to existing customers or do a w...
Your question is too generic and carries no details about what kind of business you are looking or and what niche you want to target but if you would like to sell the business when it matures (or nearly matures), better go for a single product business as it will have less complications and an ea...
I've worked on large civilian and defense projects for the Federal Government while working for two top-tier management/technology consulting firms and one smaller technology consulting firm. Have you considered approaching some of the big management/technology consulting firms that do most of th...
Make sure you've setup advanced analytics. You'll get a better picture of which conversions were direct, and which ones were assisted by another channel. Use tags and make sure your urls include all the detailed parameters - note that savvy users might truncate that link, so use a link shortener ...
Oh this is a long question to answer, but let me start with my experience. I'm the "outsourced COO" for a number of small businesses who have grown through their bootstrapping phase, proven they have a market and all of sudden start feeling the pressure of the business expanding. 9 times out of 1...