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Hello, I've worked with many CMOs, Marketing Managers, Sales Directors, etc. selling enterprise software with or to these personas. The main topics that these folks will be interested in will be lead generation, revenue generation, team enablement, thought leadership, among others. For whichev...
Very few brands will openly discuss how much they spend in advertising. This is a highly-sensitive data and a competitive advantage. You can use industry averages for cost of acquisitions, however. If you use $1 per click and/or $15 per client acquisition, for example, you can do simple math to ...
Half the people on Clarity, including myself, can do that. The real question is: who understands your business and your marketplace? What level are you at? How many employees do you have, what gross revenue target do you have, is your marketplace expanding or contracting? The usual thing, tho...
Yes. That is the whole purpose of the USPTO filing system. Whoever is first to file gets the mark. There is common law usage which they could argue but first to file is generally upheld.
Congratulations on jumping head first into the digital age! And good for you for having the passion and enthusiasm to learn about new ways to market your business ideas. There are plenty of free resources out there to help you learn from top internet marketing minds. Check out this list of the t...
Unfortunately, in most cases where a transition occurs between contract developers prior to a shipped product, it's almost *always* the case that the new developer starts the code largely from scratch. When problems dictate a required transition to a new developer, it usually means that the pre...
This is loaded question. Give anyone of us here with that expertise a call to help you out better and in more depth. Humberto Valle Unthink Strategy
Do you know how your best customers are finding you through adwords? If you have a big enough data set there's likely some commonality. It's a gross oversimplification but if you can track them from start to finish, there's no reason you should have to continue acquiring the $30 customers.
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