Hello, to make decisions about starting your own Digital Marketing business, you first have to reflect and be aware of what you really want, what you really can and what you really know, and this goes beyond a consulting process. This is Coaching. As a Strategic Coach and Life Coach, with experie...
In my experience, what I've seen is that you should clarify right from the beginning that they should use it within a year (365 days). Also, you should work on to your strategy to bring clients back to the platform. What you want is to people to spend that money as soon as possible so they woul...
As someone who has worked in administrative positions for the better part of a decade, I will say: being seen and recognized as part of the team goes a long way. This can be simple - sending an email to congratulate your team on achieving a goal? Send it to the folks the back office positions, ...
You should never bring anyone on the team unless you feel they are awesome and will add value. I believe the first 12 team members will dictate the success of the company. That being said, you can bring in team members and give them equity that vest over 4 years, so that there is no risk to you...
Great question, I've dealt with this exact same issue. I've found the best way to look at this problem is by analyzing the problem you are solving for this "lighthouse." Is this something they would build anyway? If so, how much would it cost? Anything less than that is probably a win for them. I...
Having worked with one of the big 3 in Iron Mountain's space, I would advise partnerships with companies already partnered with USPS, DHL, etc. If you want help targeting and reaching strategic partners quickly, let's chat on clarity.
Angel List (www.angel.co) is a good resource - people and entities are gauged on their 'signal' rating so you can see who's most active, and that's a pretty good hint as to who is most likely to have leadership/influence in a particular area. You can search by one/many of filters such as Market, ...
Take a look at Intermedia, from what I can tell they are a favorite of VARs and are also in the Ingram Micro cloud catalog (along w/ Box). Xero also has some level of reseller relationship with accountants but that is more than just a typical VAR or disti model, since the accountant remains deep...
1- The reason for the first payment fees must be explained! 2- The reason for the royalty! 3- Does the company have a well-studied financial strategic plan? 4- What are the advantages of the customer! 5- The value of the services! Honestly, the best solution to avoid any financial dispute is to c...
Tracking offline events is difficult. Be prepared that it will be impossible to track 100% of your offline branding efforts. For example imagine somebody sees your poster, remembers the name, googles your org and lands on your site. They will be considered organic traffic. The old way was to us...