I can assist you in putting together a plan to build, market, and sell your new supply chain Saas tool. I would need some more specific before I can advise you on your best next steps.
I lived in the US for 28 years before returning to Russia. My name is not easy for Americans to pronounce (anything outside of the Anglo-Saxon standard names seems to fit that category). Short version of Stanislov is Stas, so I went with that for them, but I never would change my name. Take pride...
Hi, Allan here. I have been leading our market research team for the last 3 years. I would say that market research is very essential in setting up your business. You need to know the demographics, people flow, availability of physical location, etc. I want to help you further so please let me ...
I don't think being Pinterest-only is too specific. It is an overlooked, yet valuable, social media platform that most don't know how to effectively use for their business. When you're setting out to be an expert, you need to be prepared to answer what makes you different than the competition. I...
Ensuring the long-term sustainability of a business in today's dynamic and competitive market requires a multifaceted approach that takes into account various aspects of the business. Here are some key strategies to consider: 1. Adaptability and Innovation Businesses must stay adaptable to chang...
Word of mouth is your best bet. You may need to offer a few low-cost sessions to start building that trust.
The challnege here is that not too many people really understand branding, similar to the way people understand marketing. It does not have a consistent meaning. You will have to educate your csuite or key personnel on the value of developing their brand. Use examples of other companies in your ...
Advertising is one of the ways to get traction, but for most brands it takes over 6 months (or a year) to build any income at all. It's a good way to promote local stores or coffee shops, and cheaper products, but the cost per click is high for online products and the initial investment is signif...
B2B is much easier and more profitable. The pitch to help a business grow at an affordable price is much easier than having to spend on gaining customers trust/loyalty.
Having sold to these businesses in a variety of capacities I agree demonstrating the value and benefit to them can be quite challenging. The smaller a business is the more cautious they will tend to be with their limited marketing dollars. My advice is to focus on low risk strategies where you of...