There are a few ways to track things automatically, but they get complicated: - referral program software - Give your referrers special URL's with parameters that identify them as the referrer (like http://url.com/?referrer=JohnDoe), then push that value into a hidden form field - Create a separa...
Have you considered utilizing a tool like Webinar Jam? You can pre-record your webinars, turn them into evergreen webinars and set the entire system up to provide specific dates and times for the recording, including a, "Your in luck, our next one starts in 15 minutes!" option or something like ...
Ideally these days you want to manufacturer and sell your own products. While I don't want to say the drop-ship model is dead yet, it is definitely dying. Selling someone else's products has become much more difficult and risky for a number of reasons: 1. Amazon - they can decide to sell the p...
Generally, if you're not adding obvious value with: -better processes. -better accountability -better results... Well, then you DESERVE to have your clients poached by a highly committed, high-value provider. So, it's not "just selling" it's delivering the full package. Value. Results. Care. ...
Hi, There are a number of important questions that will influence your strategy to monetize your healthy list of 60k leads. -Do you have a product to sell? A list is meaningless unless you have a credible offer that resonates with your leads. -If you don't have a product, can you create one to ma...
I don't have a great answer if you have a limited budget and time, but I would focus on 1) Building a social media strategy with an incentive plan attached to spark engagement. 2) Create a "hit list" of companies that fit the profile and ask them to participate. Not sure how many companies you...
How to sell to retailers? As a former Retail Buyer from Target, here's my suggestion. You need to first ready your sales communication and materials to explain how 1) You will drive sales at their stores (best told through sales traction and history in comparable or slightly smaller retailers tha...
Definitely traction (marketing, sales, customer acquisition, retention) and not infrastructure. You don't have a scalable business, you're "seeking" one. So seek it first, then worry about scaling. Put it this way: If there's two otherwise-identical businesses, and P has "good infrastructure" ...
Unless they are in some way related ie seo clients are weight loss focused you should keep two.
I did a quick web search for you and came up with Jeremiah Owyang's blog. I have met him and he's a genius. http://www.web-strategist.com/blog/2009/09/22/checklist-develop-a-successful-advocacy-program/ Should answer all your questions. Re: tracking and measurement I'd say "PR mentions" is a...