Four years ago, I started a local daily deal site which grew to the largest in East TN & Southwest VA. In that period, we pivoted by learning how to solve the digital marketing problems of the restaurants and spas we featured on our site. I have a number of tips for you on this. First, most sma...
It would certainly be viable, particularly if you create events that appeal to particular groups of people. Be sure to appeal to both sides of each group: providers (businesses) and customers. For example, get a local restaurant to sponsor and provide samples of their food and do a presentation...
Engaging and communicating with your prospects is a sure way to build rapport and increase brand awareness in your local area. For a chiropractor, returning clients are typically the largest revenue stream. I would focus on reaching out to past clients and provide a compelling offer to get them ...
Lead with the timing question in your marketing. IE. Sort your prospects by whether they're almost out of their existing plan or not. A quiz might be great if you can capture the lead with that information ("We have important info for you depending on when your existing plan expires")...you coul...
It may be your messaging. Do you have current clients? If so, ask them what they like about working with you. That is the message you should use to go to the market. I have several clients where I gave them that challenge, go ask your best clients why they work with you. When they heard the me...
I've heard people buying Twitter accounts with large followings and then migrating their username over. That's one way - although I don't get that at all. Other people have done it with Follower farms .. were they join a follower farm site, and essentially everyone just agrees to follow each ot...
A couple of quick notes to add on top of some good answers: 1. Have you done any blogging / writing around the concept? If so make sure you have google analytics on your site and you have demographics functionality turned on. You will get some good high level demographic info on who is interes...
This is a common problem with "Doer" business owners. It won't be easy to find someone to work on commission. Truly able commission-based salespeople know they are a) in demand, and b) capable of setting their own price. So why should they work for you? They're going to go to where making sales ...
The perfect strategy is to show your client what their benefit and return on investment would be on this specific advertisement. This is what they are looking for from your pitch. It is great if you show them a positive benefit that they will receive from the advertisement. An example would be a ...
Micah, I am usually the "biz dev" guy for many startups and founding teams. I have also hired people in this area. One thing that would be helpful to bring up would be to understand where biz dev guys hangout. Generally, the best places to find individuals are within your ecosystems network. Th...