I think we need to reframe the question around what audience do you want to serve? Who do you want to help? Focus on building the best possible resource to solve a certain problem, and trust that the money will follow. One affiliate example I often point to is TripAdvisor. They didn't set out t...
I regularly help franchisees in this industry. Send me a message with some of your questions and I'll let you know if I can help in a call. Cheers David
Essentially, you need to have clearer opt ins and make it very clear what you want to store and collect the users data for. So, as long as you can get people to opt in, you don't have a problem but if you can't it can affect everything dependent on the data you need.
Yes dear you can initiate this venture without a big marketing and advertisement budget. This era is of digital marketing and DM is much cheaper and result oriented as compare to conventional marketing; you can hit you target market through social media channels and can drive these people to do o...
Personally, I think you sould focus more on social media than PR. PR can be great, especially if you need to deal with some bad press, but all PR tends to work very short-term. Social media can be a great way to build your brand and make a connection with your audience in a much more personal way...
Hi This is a classic market place which requires marketing to both sides simultaneously. I would start by selecting the most popular categories/fields that the users (employers/companies) are looking for (based on Google Adwords Keyword Tool or maybe checking Fiverr - if their services are the s...
You could start with LinkedIn (Profiles and Groups). Search for Marketing Executives and join the relevant groups. For example, this group http://linkd.in/1a8zR3c
I would first start by identifying who your perfect or ideal partners are. From there, begin thinking about who in your local market might fit that profile. The path becomes more apparent when you have a crystal clear view of who you want to do business with.
Sale and promote luxury services can be done effectively but you must understand the marketplace properly. Advertising for luxury brands tends to focus on, well, luxury. Whether you are storyboarding a TV spot or building out an ad group in Google Ads, your target audience needs to feel as though...
Interesting. I have done this on a couple of occasions, maybe not this exact model but close. One approach would be a Speakers Bureau. Another would be to structure it as a full service agency or as "full" as your colleagues' backgrounds permit. Be sure to create a vesting schedule, even sweat e...