If retention and monetization rates are healthy, and you want to focus on acquisition, I would go with the following: - Niche or vertical focused landing pages on your website, to build and grow a list of emails/phone numbers for your sales team. - An Adwords search campaign targeted at your co...
Back when I started LinkedIn wasn't as huge as it is now. I wish it was. I didn't have a large network and those networking sessions NEVER brought me any clients. I used to go to all sorts of them hoping to get clients. There were a couple of nibbles here and there, but never anything serious. Th...
Hello! Aside from the typical website platforms, I would recommend using Twitter's hashtags and user handles. Try following and using the ones that your potential prospect or otherwise ideal partners would be following and start sharing about your work, your progress, and outreach for a potential...
How important is scaling? For example, if you're charging $400/hour for consulting and filling 20 hours a week, would you need to scale? Products are great, but there's a lot of unbillable hassle involved in the path toward getting there. Your product needs to have a big enough audience to giv...
This is a difficult question to answer without a lot more info, but I'll share some high-level strategy. 1) Develop your ICP (Ideal Customer Profile) in your new markets. Until you do this, you're just "doing stuff" without clear direction. 2) Identify the likely decision-makers in your market....
One approach to consider is seeing if you can find a specific project type that you can replicate with many like clients. It's harder to sell 'web design' than a very specific 'great website for homeowners wanting to sell for-sale-by-owner', for example. One of the keys to profitable scale i...
Side Note: I would have loved to have done this for my wife's wedding bouquet - and even more recently for the flowers my daughters carried as flower girls in a dear friend's wedding. Very cool concept! People are far more likely to believe what they can see. Produce a short video that shows you...
If your market is 'market research' then you can easily top € 1BN in EU alone. If you're creating a new market then to calculate total addressable market I'd look at similar products and multiple their price x number of prospects, or calculate the financial cost/upside for your prospects x number...
My understanding is that neither LivingSocial nor Groupon avail their discounts to "outcall-only" services. A new suite of services are cropping-up that might be better for you as a service provider. Two notable ones include http://www.mytime.com/ and http://www.prompt.ly Also, I'd encourage y...
Suggestions in chronological order: 1) First, email them asking for the right person to talk to. If no one responds to your email within 2 days, continue to next step. 2) Do a little LinkedIn research and find names of people you think might be the right people. 3) Call the company and ask the...