I would run a test with Search Ads in Google Adwords, Facebook Ads and LinkedIn Ads to see which one perform the best. That would be my short term! Then, Content Marketing (Blog), Social Media, Email Marketing and some Display Advertizing. I've worked with 2 companies like yours and these channel...
I really like the idea of specific benefits. "Have more time" is vague, but "get to your daughter's dance concert" is specific. Generally, if you can make the value proposition specific and something that your prospective clients can relate to, you've got a much stronger position than if you off...
First of all, it's a 'prospect meeting', not a 'client meeting', if you haven't closed them yet. Any system is better than no system. "Flying by the seat of the pants" is a recipe for disaster. Have a qualifying system. Do they need or want what you offer? Do they have a problem big enough to w...
"Just" a startup? Most technical and design talent are more attracted to startup opportunities than working for big companies. So the issue is not that you're a startup, the issues are around how you make yourself the most attractive startup to the talent you're trying to recruit. The best way...
Hi. good questions. Answers: 1. Yes and No - it depends on what you're developing. If it is a cyber product or software, then investors would (usually) expect you to have in-house developers (meaning programmers which are part of the core team). If it's a website that offers services or an app,...
I would say this from my personal experience. First right to popularise your domain name. Here are the top 12 tips they've shared that you have to consider when fundraising for your social enterprise. 1. DON’T ACCEPT EVERY CHECK YOU’RE OFFERED. When you’re running a cash-strapped business, it ca...
Your absolute first step is to gauge interest. Without demand, you will end up wasting your time and resources building something nobody wants. Find a need, know it inside and out, then build the solution to that need. Don't just talk to you friends and family (they are biased). Talk to the re...
Before staring your Animation Studio, you need to be sure that you will have clients/buyers. Everything starts from a test. You cannot just create a Studio and think that you will be successful. You need to test everything before starting. Here is a short business plan: Find your niche - fin...
Face to Face will always be better. The reason is because to get to the root of an issue or to what really drives a person, you need to ask WHY 5 times. Only then you can offer a solution that will be irresistible to your prospects. Let's try with an email survey. 1. What is your biggest strug...
Pooler and Pooler have rightly defined purchasing as, “The job of purchasing continues to receive increased recognition as a vital management function”. Considering this definition, after a factoring firm buys either the purchase orders or the invoices, they will then collect on them. All money i...