Find out what your target market values and wants before you set up any kind of lead capture page or differentiation content. Anything else is complete guesswork and virtually guaranteed to be completely off target. Get some information interviews with members of your target market. Do this by ...
You know I have never come across such tools. I did get a chance to work with an entrepreneur who has ADHD, I served as his business adviser. Our setup was that he did not spend time on things unless we talked about it first and I held him to super tight schedules. It workout great! His tool sale...
Several follow up questions: 1. Do you have any sort of employment agreement now? 2. Did you disclose early on that you were working on this side project? 3. What state are you in? 4. Have you taken steps to protect the proprietary info to date--such as using an NDA? 5. Does anyone else within th...
OK so you are selling for a contractor who renovates unfinished basements into completed rooms? What you need to do is encounter people who are just reaching the moment when they realize they want to turn that empty unfinished basement into real rooms they can use. Then you need to sort those i...
Getting people on the "dance floor" is always tough. Less than 2% of people online engage and in my opinion, LinkedIn Groups seem to be even more challenging than Facebook Groups because LinkedIn is the business network and people are more cautious about affecting their professional brand online....
I have participated in marketplaces that charge for access (subscription fee) and ones that do per transaction charges. I have found that I prefer the per transaction charges as I am essentially paying a commission for the lead / opportunity, which is much more palatable. I have worked with platf...
Two key concerns are 1. Customer confusion with the 2 offerings: Imagine being in an art gallery that sells photography training and fine art or a book store that tries to sell you fine art. Even if it's the same group of people, they may be in very different mind-sets and hence may not associat...
Start with allocating about 1-2 hours a day to reach the industry communities you are affiliated with. We recommend to our clients to work on 1) Twitter 2) LinkedIn and 3) Google+. Our research has shown that the reach on Facebook is not as effective as it is on Twitter. We have clients who have ...
As your question is complex, and requires data to target new companies, here are 3 strategies which could give you start in targeting: Here are 3 concrete strategies: Strategy 1: If you have first/last name, City, zip code, street, phone, then you can create a CSV list and upload the data to Fa...
Typically I use Dun & Bradstreet (https://www.dnb.com/) for vendor or customer credit lookup. They have good customer service and very accurate information.