Well, lets work backwards: Structure is pretty simple: 4 year vest, 1 year cliff, for a percentage of the company that will match their commitment and unique contribution to the success of the venture. Running it by them is pretty simple: Tell everyone you can about the problem, the assumption...
Try the telephone test. Every time someone in your family or someone else at the company calls you, answer the phone with the name. How does that feel to you? Does the person at the other end understand exactly what you just said? Try the cocktail party test - imagine you're at a football game o...
Mark O'Brien wrote a great easy read on this exact topic, it's called "A Website that Works" - http://www.newfangled.com/a_website_that_works This is the philosophy that Newfangled is built upon, so let me know if you're ever interested in partnering with us for consulting or development. Good ...
1. Differentiate Between Days to Produce and Days to Create I pre-schedule which days (and time blocks in those days) will be for money making activities (literally those activities that are directly linked to income generation such as being on stage and speaking, in a room with my clients, closi...
Vehemently disagree with Noam that you should spend anytime on a business plan. You should be spending *all* of your time getting your product to market. The likelihood of any investor investing at the pre-product level is low. While it does happen, it is almost always when investing in a prove...
Fantastic question! First, a little about me and why I am qualified to answer. My father served 19 years of a 20 year sentence in prison where he passed and I had challenging background. I never met my birth mother and met my birth father at the age of 18. I've been on my own since I was 16 an...
It's certainly been an effective tactic and I'd caution you that I don't think the examples you use are counting these people as customers per se but more as trying to solve issues related to two-sided marketplaces. These businesses are trying to prove their worth as effective lead-gen tools fo...
Below is a link to a resource I provide my investors. The 50 questions are specific to product design/development but the 15 categories are questions that apply to any industry. If you can answer these questions about your deal you will have gone a long way to avoiding the common pitfalls in the...
Start with https://PostCardMania.com which allows you to start with very good list, as they mail massively every day. And a postcard sequence can quickly churn out (butter churn causing cream to rise) the "cream" of every list which will produce your highest profits. These guys manage intersect...
Hi First of all, well done for successfully developing a product/business and gaining market traction! There are various 'models' that you can use to estimate how many shares/percentages your new partner should get. These include (a) his/her investment in time and/or money, (b) the current + pot...