Suggestions in chronological order: 1) First, email them asking for the right person to talk to. If no one responds to your email within 2 days, continue to next step. 2) Do a little LinkedIn research and find names of people you think might be the right people. 3) Call the company and ask the...
I gathered some of the information from the Internet in this answer for you. References in the end. First you need to get exact answers to following question which require some thorough research: 1. Why does your audience need your services? 2. What propels your audience to seek your services? ...
The challnege here is that not too many people really understand branding, similar to the way people understand marketing. It does not have a consistent meaning. You will have to educate your csuite or key personnel on the value of developing their brand. Use examples of other companies in your ...
It depends on your business but in my experience, the best was to do a half and half model where some of it was virtual and some of it was onsite. After hours is something that costs effective outsourcing to a virtual company can be effective.
Naturally 1001 variables play into this that I'm blind to but here are some assumption laced thinking points: You're profitable, upwards trending, business, in a very competitive vertical. Yes? You guaranteed have a Buyer, unless: 1. Your asking price is outrageous. Not likely as we've closed ...
I'd recommend talking to a business consultant or coach, preferably someone with experience in your industry. As someone outside your industry, I would recommend that you think more about how you can consolidate into fewer brands. Managing five brands means splitting your resources, time and mone...
In my experience working with this age group as a coach, adults in this age group are very interested in connecting to their purpose and passion. They are willing to pay. However, how much is the real question. A marketing study using a conjoint analysis would shed some light on how much this ag...
How to sell to retailers? As a former Retail Buyer from Target, here's my suggestion. You need to first ready your sales communication and materials to explain how 1) You will drive sales at their stores (best told through sales traction and history in comparable or slightly smaller retailers tha...
Advertising is one of the ways to get traction, but for most brands it takes over 6 months (or a year) to build any income at all. It's a good way to promote local stores or coffee shops, and cheaper products, but the cost per click is high for online products and the initial investment is signif...
If I'm reading this correctly, you're essentially asking if there is a market for marketing services. To which the answer is a resounding 'yes'. Effective marketing and sales is essentially giving people money. If you are wondering whether photography and facebook content is effective, there ar...