I really like the idea of specific benefits. "Have more time" is vague, but "get to your daughter's dance concert" is specific. Generally, if you can make the value proposition specific and something that your prospective clients can relate to, you've got a much stronger position than if you off...
Use company card for any mileage that you are driving for business purposes. It'll make tracking and end-of-year reporting much simpler. You may not, however, use the mileage you drive to and from your office (the IRS labels that as commute mileage) as a tax-deductible business expense.
First of all, it's a 'prospect meeting', not a 'client meeting', if you haven't closed them yet. Any system is better than no system. "Flying by the seat of the pants" is a recipe for disaster. Have a qualifying system. Do they need or want what you offer? Do they have a problem big enough to w...
My first question is "How do you monetize your blog?" If you don't know, then there's not much I can do for you right now. See, how you intend to monetize will drive the pre-qualification of readers. Meaning, who do you attract? If you monetize by having a store section, or sponsorship by reta...
You've been doing all the right things, so you're on the right track. Not sure what you mean by, "launch the idea" though. You can't start selling it until you have an MVP (Minimum viable product), and it doesn't sound like you do. Your next steps are to make an MVP and deploy it to people with ...
There's a lot to consider. For a lead generation deal to be fair to both parties though, a fee for *qualified* leads needs to be in place whether the lead converts or not. Notice there's a big distinction between "qualified" and "quality." If someone sends you 50 *qualified* leads and you only c...
By far, it is managing cash flow. You need to be VERY good at it. There is an extremely fine balance between the speed you can invest and the speed at which you get new customers (i.e. revenue). And it is very easy to tip it of one way or another. If you are too risk averse, you will not invest...
I'd recommend that you build out a range of packages with different deliverables for clients. Price them based on what you want to make per hour times the amount of time it will take you to create each deliverable (don't forget to build in time you'll spend meeting or communicating with the clie...
If you are US based, there are some nonprofit organizations that can help you connect with the right people. Two off the top of my head are: SCORE (https://www.score.org/) and SBDC (http://americassbdc.org/). Uncle Sam loves small business because they help build roads and stuff so this advice i...
"Just" a startup? Most technical and design talent are more attracted to startup opportunities than working for big companies. So the issue is not that you're a startup, the issues are around how you make yourself the most attractive startup to the talent you're trying to recruit. The best way...