If you're talking in terms of service-based work (freelancing, consulting, etc.), then ALL of sales should be based around the value you're creating for the client. If I build a new marketing funnel for a client and they see an extra 100 leads per month — assuming their standard conversion rate...
Besides being trained in the best keyword ranking techniques, you need to have just the right product. Easy to manufacture but not too easy to knock off. Otherwise you will find yourself ranking and then immediately getting chased by others willing to go leaner on margins. Product sourcing and de...
If you have a business you should really have a business savings account. Although they may offer very similar features, it is better for your own internal accounting to separate the 2. Also if you have a business savings then the name on the account is your businesses name, which is definitely a...
Yes, it is possible. These are called Information Interviews. The key to keep in mind here is that some people are going to be happy to talk with you, and a few are not. Don't take the few personally: they don't want to talk to anybody. If you want a fast turnaround, call; if you can wait, send...
The quality of the photograph and the words you tag the photograph with are keys to success on Instagram. Along with the link to your URL of course. Be selective and post only the most beautiful and interesting unique images and use the best and most relevant words for tags for the search funct...
I'd need to understand a bit more about your business, but I suspect one answer is to work toward getting an accounts receivable-based credit line. Amazon is a good company that pays it's bills. Lenders will either loan against the Amazon receivables or buy them from you at a discount. This ap...
In my experience, no entrepreneur is fully prepared for the journey they are embarking upon when they start a new business endeavor. You simply can't have everything you need before you begin this journey. Being an entrepreneur is about being resourceful, or as Paul Graham puts it, being "relentl...
For software development business LinkedIn ads, content marketing and Google Adwords don't work well. The best and most cost effective method is email outreach. Try to find the contacts of key decision makers in Bay Area from your target companies. You want to present yourselves as custom mobil...
Growing up from 1+subs to a team like you're saying is a classic problem in consulting. The financial math is not in your favor until you get a consistent team. Here's an article of mine detailing the issues and also detailing solutions: http://blog.asmartbear.com/consulting-company-accounting....
(1) Paying for clicks you would have had anyway. Many people know precisely which site they're looking for in advance. Googling the site and then clicking that paid AdWords link is simply our lazy way of getting where we were already going. And there are cheaper ways of providing visitors with...