There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work” is not a strate...
To answer this, you need to have a working model for your customer LTV (Life Time Value). Most startups can't accurately estimate their LTV, so if you don't have good enough data, then building your CAC based on assumed LTV numbers can be fatal. In this case, it's better to evaluate your CAC ...
My background: I've built several products that anonymously allow employees to communicate their concerns which also measure the impact of specific actions or inactions of organizations and leadership. The biggest negative impact of an organization that isn't very transparent is a lack of trust...
The best advisors are those with real world experience-not just academic credentials-someone who has been there, done that. Also important, industry or company type experience (e.g., service company, software, manufacturing...). Look for someone who compliments your strengths and offsets your wea...
Yeah you can start with a little team and then expand to bigger one. Double the tech support people every time your customer base gets doubled and increment sales people as needed. The reason why I am saying doubling the tech support people is because the technical support is one of the top reaso...
Linux + MariaDB (Fast MySQL). Enterprise level throughput + scalability. Cost == $0. Well, cost included with whatever hosting you're using. I run a private hosting company. Some of my machines are running 250,000+ uniques/hour + have been for months. MariaDB can handle whatever load you thr...
Great question! 1) You can use "pre-selling" to offer an upcoming service or product to existing customers which they will effectively fund by paying for it (while you create it) so that they are also buy it as your customer: https://thefoundation.com/podcast/episode21 https://thefoundation.c...
Many ideas come to mind. You might book some calls with people you follow on Clarity, to flesh some of these out better. Start a Kickstarter project with high dollar perks of some number of weeks. Setup a travel site about how to enjoy your particular part of Mexico (sites, activities, seasona...
Sorry to answer a question with a question, but why do you want to strengthen the relationship, rather than going your separate ways? A business partnership is similar to a marriage or other very intimate relationship. If you can't have open and honest communication, the relationship will suffer...
As an expert in small business, small business HRA can be best managed if the reimbursement on healthcare are done and all employees are included into the insurance. It is prudent to handle the insurance and factor it in your payroll to avoid penalties. It is worth purchasing a software if the as...