For me, the guardrails start with transparency and fairness. Customers should understand why they’re receiving certain messages or offers, and the data logic behind it needs to be free from bias. I always make sure human oversight is always present. AI can flag accounts or suggest strategies, bu...
Congratulations on your new opportunity. For any business strategy to work, you must have the following: - A clear, articulable mission or objective - Buy-in from the entire group - Ownership from each member of the group - A system to measure the success of the strategy - A well-defined custom...
You don't need a hotel license. You run your business as a lead generator and leverage the licenses this the owner already pays. The dues are already being paid for the rest of the units so you don't need to compensate the owner additionally for the licenses. You however are a contractor who simp...
I am assume you're talking about equity crowdfunding. There are several sites available now for accredited investors, which would be looking for a higher return than you are probably expecting. After May 16th this type of investing will become available to the general public. The SEC just opene...
Happy to sign a reasonable NDA and take a call.
The key to understanding if you are going in the right direction from a product standpoint is to get it in front of users - so if you haven't let some of your potential end users spend time with the product, or at least put the concept in front of them to solicit feedback - that would be priority...
Hello, I have run couple of years online business and used indiegogo and kickstarter platforms for presales. I also write on Amazon kindle for e-books on marketing topics. Presently, I am a MBA lecturer who works full time teaching marketing. I would recommend you to do the following: 1) Use Amaz...
Congratulations on the credentials you've earned to date and I admire your ambition. I started my first company at 13 and was hired by Apple (in part because I had started my company first) by 15. Especially in today's economy, I would suggest that you seriously explore learning to program. ...
Please realize that my suggestion would be slightly different if I knew which two countries. However, without knowing that here's what I'd suggestion: 1. Since you're just getting started figure out which country provides the best legal benefits for starting a company. This should include tax be...
The perfect strategy is to show your client what their benefit and return on investment would be on this specific advertisement. This is what they are looking for from your pitch. It is great if you show them a positive benefit that they will receive from the advertisement. An example would be a ...