It's best to keep everything in a single company to start with. Before going further with my answer, I'm compelled to tell you that launching multiple products *rarely* works and unless you have very significant prior success, most investors will take interpret diversification as a very negative...
It sounds like you just have a simple sales issue, and thankfully a high quality product :) The solution is simple, and you seem to have realized it already: you need to reduce the friction in your location for getting customers into your "front door" and providing them with (what I'm assuming)...
First make sure you are vetting your advisor as much as he/she is vetting you. I would have a personal conversation with other teams that the advisor has worked with in the past. Get to a level of granularity on what worked and what did not. You don't disclose terms here which I appreciate b...
First let me start by saying that is impossible to guarantee any certain percentage in growth. Growth hacking is about viability, not traditional marketing alone if at all (depending on your GHacker) When it comes to growth hacking, the GHacker is responsible to helping tweak all parts of the ...
Angel List (www.angel.co) is a good resource - people and entities are gauged on their 'signal' rating so you can see who's most active, and that's a pretty good hint as to who is most likely to have leadership/influence in a particular area. You can search by one/many of filters such as Market, ...
Take a look at Intermedia, from what I can tell they are a favorite of VARs and are also in the Ingram Micro cloud catalog (along w/ Box). Xero also has some level of reseller relationship with accountants but that is more than just a typical VAR or disti model, since the accountant remains deep...
The one word answer is: ask! Make it a process to systematically ask every client for referrals. Referrals from happy customers are indeed one of the best ways to generate new business. When and how to ask is a matter of taste and practice. Let me give you two examples which apply to B2B. 1. A...
Using their logo implies that they are truly partners / customers of yours. Is this the case? It not, it is grossly misleading. Otherwise, I would check with them, out of courtesy. They may not want their competitors knowing what software services they use. I don't believe you are legally obli...
Yes! But is very tricky. I have a C Corp own two LLCs. You should have separate board of directors in the C Corp that are not owners in the LLCs. Pay through bonuses rather than salaries and aggregate expenses of the LLCs as op. expenses as SBUs of the corp. The reasons for having a C own LLCs ...
Great advisors are driven by 3 primary variables: the industry/sector of your product, your existing network, and where you are physically located. Industry - Your industry may or may not be network driven, in the sense that industry members regularly come together organically (venture capital)...