There will not be one optimal size. Each affiliate will have their own needs. Here is a list of the common sizes: http://designerstoolbox.com/designresources/banners/ I find it most helpful to send out a survey monkey poll to affiliates directly. I'd also ask your top affiliates directly. Don'...
Hi there, Two things come to mind: 1) Go to the networks directly and ask them about their fill rates, historically, in your target countries. 2) Once you've identified 3 that seem pretty good, ask your programmer to implement an ad cascade. S/he can probably handle this with a .plist file if you...
In my experience, CPM ads pay much less than CPC. I think that your issue with AdSense was poor optimization / ad placement. I have a client who had very low CPC with high traffic website, and was making well over $10000 per month with AdSense. Before we optimized his site, with same traffic h...
That's definitely a tricky audience to get in front of online, since those generations aren't on social media nearly as much. Here are a few recommendations: 1) Target a younger audience (and/or baby boomers, who have a stronger online presence than seniors). Figure out how to market your servic...
Since you mentioned you're raising a seed round, I strongly suggest not using an investment banker. At the seed stage, VCs are investing in you more than your business—putting a banker in the middle will do you a lot of disservice. IBs are typically used for Series B and beyond. I also noticed...
Full disclosure, I used to work there but Axial provides a great platform for identifying relevant m&a advisors. With their platform, you can view a number of qualified bankers/advisors, see their prior experience and determine who would be the best fit for your business. My recommendation woul...
Naturally 1001 variables play into this that I'm blind to but here are some assumption laced thinking points: You're profitable, upwards trending, business, in a very competitive vertical. Yes? You guaranteed have a Buyer, unless: 1. Your asking price is outrageous. Not likely as we've closed ...