Good question - digital B2B is definitely a particular challenge. One factor that determines the approach is the nature of your potential buyers' online habits. For example, if a significant percentage of your potential buyers use X social network, it makes sense to develop strategic marketing ...
I was just speaking with a colleague about this as we are both starting new startups and were reflecting on our previous projects together. In hindsight we recognize that one of the main challenges was proper expectation setting around adoption and engagement. If someone else is setting those exp...
If $100/month is too much, then likely this business is in to early a life cycle stage to justify a CRM. My suggestion is you use https://Drip.com which starts at $50/month.
From an overall messaging standpoint, you need to figure out how to tie in your messaging around the problem that they don't know they have to messaging around problems that they *do* know they have. Your product is likely not just solving one problem, but others by extension as well. In other wo...
Let assume that you are a patient and you know that your health is not well. To fix your health, you may have tried few medicines that you thought will solve the issue but you found nothing worked. Now you have 2 options - keep on trying to fix your health or consult with a specialized doctor t...
Don't start with the KPIs, start with the responsibilities. Think of everybody in your business and list out what your performance expectations are of each person. Then determine how you will know if those expectations have been met: what are the outcomes you will track for each. Those are you...
The highest-impact growth marketing tactics for a B2B SaaS startup with zero customers is often direct outreach. When you're at a point where you don't have customer validation, it's incredibly hard to get useful data from very small amounts of traffic. So in a zero customer state, your highes...
I encourage you to read some answers of mine to similar questions asked on Clarity below. The value of Direct Outreach: https://clarity.fm/a/2149 Understanding your customer acquisition costs: https://clarity.fm/a/611 Using Twitter for early outreach: https://clarity.fm/a/438 The most impor...
I've been selling to businesses my entire career. Getting into B2B sales is easy. Find a company that you like who sells to small business and find out who the sales leader is. Connect with them and ask for an appointment. Explain your desire to get into B2B sales. Explain that you'd like th...
Yes Wix supports a mulitude of APIs to used for various fetch calls for your web pages. If you already have to API's in mind you can venture off within you WIX code to integrate within your application's processes. There shouldn't be any complications getting this done. Please see the link bel...