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My agency, along with fellow agencies are using Periscope as a part of an integrated marketing approach. There are many creative uses of Periscope that will drive traffic + conversions, it is all about finding the right solution that will provide the most value for you leads. Some of the ways P...

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The short answer (with respects to problems) is everything that comes along with capital. The good news is that there is significantly less red tape to cut through for innovation! In my journey from working at a Fortune 100 firm to starting my own company, I had a "transition" working with a med...

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Thank you for asking this question! As someone who has owned multiple small-medium sized businesses, I know the importance of managing purchases in relation to cash flow. I prioritize the following when considering this question in relation to my own businesses. 1. Cash Flow-It is critical that ...

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Schedule 2 separate calls. The person books a call using the promotion link (or just set your hourly rate to 0), then, change the rate, and have them book another call for a time which is directly after the first one. Alternatively, let them book a paid 30 min call (at half your usual rate) and...

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Hey there, I'm going to give you my low cost/ no cost approach. (Large firms have tools and research teams, I do not!) (1) First I'd break down - into a list - all the aspects that make up a demographic target or avatar (e.g. age, race, ethnicity, gender (e.g. male, female, non-binary, geographic...

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I have been working for startups as digital marketing for over 15 years. I would need to know more about your business to give a proper answer but depending on the product / service maybe you need to engage in sales or biz dev. In order to scale, you need to either add more offerings, get your ...

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Hi, If you are asking how to do it technically then you can use any of the web page development services (e.g. Wix) and add a form that is linked to a list service (e.g. MailChimp). If you are asking how to attract potential customers and persuade them to submit the form then there are a numbe...

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This is a common challenge for e-commerce brands. Amazon sales can quickly grow and account for an excessive percentage of total revenue leading to concentration risk. So diversifying your revenue sources is important but not always easy to accomplish. If you're operating your own e-commerce web...

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1- The reason for the first payment fees must be explained! 2- The reason for the royalty! 3- Does the company have a well-studied financial strategic plan? 4- What are the advantages of the customer! 5- The value of the services! Honestly, the best solution to avoid any financial dispute is to c...

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